OUR ETHOS

We’re not gonna give you a grand speech about why you’re missing out if you don’t buy our garms, about how cold they are, we know you’ve heard something similar before.

We’ll keep it short and sweet. We don’t have all the answers, there will be mistakes along the way. Successes and failures. What we do know though is that the process must be appreciated and the journey must be enjoyed.

For those hustling day after day, those handing in their assignments just before the deadline, those without a Plan B.  We want to give you a boost, a moment to breathe…

Step out. Pull up. Shake the room. If that sounds like you then this is the brand for you. Inspired by Icons of the past. Forged in the image of the future.

Concrete Jungle. Trailblazers of Tomorrow.